Sunday, May 23, 2021

Werner Kieser R.I.P.

©dpa
The founder of Kieser Training, Werner Kieser, died on May 19, 2021, at the age of 80.

His motto was, “Ein starker Rücken kennt keinen Schmerz. (A strong back doesn't know any pain)." With such pithy sayings, the Swiss Kieser became known beyond his country's borders.

Through franchisees, the "back pope" built up a chain with more than 160 fitness studios in Germany, Austria, and Switzerland, which he sold in 2017 to his long-time managing director. The word "fitness" always bothered Kieser, claiming, "I offer body hygiene."

Regarding his motto, he asserted, "There is no back problem, only a problem of strength." As Der Spiegel once wrote,  Kieser made many enemies with his simple diagnosis, especially among surgeons, orthopedists, physiotherapists, psychotherapists, mattress manufacturers, and furniture makers.

"Eighty percent of physical restrictions are due to weak muscles," Kieser claimed, and, "Man wächst doch am Widerstand. (You do grow from resistance)," referring to his laborious weight machines.

For his first studio, which he opened in Zurich in 1966, the skilled craftsman had welded the training apparatus together from scrap iron.

Now equipped with increasingly sophisticated training equipment, the studios still function according to Kieser's principle: "With us, you are simply training." It didn't bother him that his studios were "no places of encounter." Kieser confirmed, "Those who come to us want to exercise and then leave."

Another of Kieser's frequently quoted saying was, "Die Alten werden zu Tode geschont. (The old are spared to death). Those who are strong pull themselves more easily." 

Old men/women, rather keep exercising beyond your pain!

Here, Red Baron comes in with his experience. Last November, I lost 4 kilograms following my hip operation due to my inactive stays in the hospital and rehab. So I longed to visit the "production facility for lean mass (muscle and bone)," as Kieser had once described his studios.

However, due to the Corona pandemic, the Kieser facilities were closed and opened in Baden-Württemberg only on March 23. Since then, I have visited Kieser's three times a week. Here is the result:


My scales spit out not only the weight but other data as well. The trend seems clear: Less fat, more muscles, but why does the water content of my body increase? My pump is probably getting old.

Werner Kieser once predicted, "The chain and the idea will outlive me." How true.
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